Square Enix is one of the world’s leading video game brands and the owner of the Tomb Raider and Final Fantasy franchises. They appointed Six to create a brand identity for their new development studio Luminous Productions, involved in creating their marquee AAA titles. 

According to the founders, the word “Luminous” presents a sense of hope and promise without having a physical entity. Using this as our foundation, we created a clear and recognizable symbol comprised of radiating L’s, visually expressing their outward ethos of looking to the future, pushing boundaries, and seeking new possibilities.